Phase 2 · Building 2 Activation

Completing a campus the City already approved.

Building 2 finishes the two-building cultivation campus Cathedral City entitled in 2017 — smaller, lower, and better-sealed than originally designed. No new footprint. No new environmental burden. Just 85 new local jobs and a project that's ready to build.

163,200
SF — 300 SF smaller than approved
+85
new permanent local jobs
$60M
private investment, ready to deploy
2017
year both buildings were approved
Project at a glance

A two-building campus — one built, one ready

This is a Second Amendment to an existing Conditional Use Permit, not a new application. Building 1 has been operating for roughly 18 months. Building 2 completes the campus exactly where the 2017 approval placed it.

Aerial photo of the operating C4 USA facility on Ramon Road

Building 1, proven. Building 2, next.

Building 1 is a 325,099 SF indoor cultivation facility, fully operational and serving as the working model Building 2 simply duplicates. Building 2 adds 163,200 SF of indoor cultivation on the same parcel — entitled, permitted, and shovel-ready.

  • 1Building 1 — Existing & operating325,099 SF indoor cultivation, in full operation today.
  • 2Building 2 — Ready to build163,200 SF, the subject of this amendment — 300 SF smaller than the approved design.
  • 1919.09-acre PCC sitePlanned Community Commercial zoning · 315 parking spaces built on site.
The most important point

Both buildings were already approved in 2017.

Nothing in this amendment asks to add a new building, expand a footprint, or introduce a new use. Building 1 and Building 2 were both approved by the City on September 20, 2017 — the campus the community already reviewed.

The 2017 approval included full CEQA environmental review of both buildings. This amendment introduces no new use, no added square footage, and no new mitigation requirements.

Exterior corner of operating Building 1
Already approved · already studied

Why activation carries no new environmental burden

The hard questions were answered in 2017. The largest phase is already built and operating without issue. This amendment proposes nothing the original environmental analysis didn't already evaluate.

Approved

Entitled in 2017

September 2017

The Planning Commission approved CUP 16-013 with a full Initial Study / Mitigated Negative Declaration, with the City as lead agency.

Studied

CEQA complete

Worst-case basis

The technical studies assumed a higher employee count and a larger footprint than what's now proposed — a documented worst-case scenario.

Proven

Building 1 live

~18 months operating

325,000 SF in full operation — the working model Building 2 duplicates, with no new impacts to introduce.

What Building 2 will look like

Smaller, lower, and sealed in metal

The amendment is fundamentally about how Building 2 is built — upgrading from the originally approved "glass house" design to materials that contain odor and manage climate far better.

Street-level rendering of the sealed metal Building 2 along Ramon Road

A continuous, sealed metal envelope

Building 2 replaces the original glass-house siding and roof with a Kingspan insulated standing-seam metal system in Imperial White — a continuous, airtight building skin engineered for thermal efficiency and best-in-class odor containment.

  • −300 SF footprintShrinks from 163,500 to 163,200 SF — a smaller structure than approved.
  • Over 1 ft lowerThe revised roof plan reduces overall building height, lowering its profile from surrounding streets and homes.
  • Filtered exhaust at the west endRooftop exhaust is concentrated roughly 600 feet from the nearest home.
The change, in plain terms

What's actually changing: better materials

Originally approved · 2017

"Glass House" design

  • Glass-house siding and roof materials
  • Greenhouse-style envelope
  • Higher roofline
  • Less effective at sealing in odor
Proposed amendment · 2026

Sealed metal envelope

  • Sealed metal siding & standing-seam roof
  • Continuous, airtight building skin
  • Lower roofline (over 1 ft reduction)
  • Best-in-class odor containment
For the neighborhood

Built to today's standards — for the community

Cultivation technology and containment standards have advanced since 2017. Building Building 2 to current standards directly benefits the surrounding neighborhood.

Superior odor containment

The sealed metal envelope and full carbon filtration contain odor far more effectively than the original design.

Thermal efficiency

A continuous insulated skin holds climate inside, improving energy efficiency and reducing equipment load.

Lower visual profile

The revised roof plan reduces building height by over a foot, lowering its profile from neighboring streets and homes.

Current code & compliance

The amendment brings the approved project in line with today's municipal code and regulatory standards.

What is not changing

Footprint & location

No expansion — Building 2 is actually 300 SF smaller.

Approved use

Indoor cultivation, exactly as entitled in 2017.

Licenses

No increase to the number of cannabis licenses.

Landscaping & setbacks

Site layout, buffers, and screening unchanged.

What activation delivers

A proven partner, ready to do more

Phase 1 is already one of the city's most significant economic engines. Here's what Building 2 adds on top of that — for Cathedral City and the wider Coachella Valley.

+85
new permanent local jobs — a 31.4% workforce increase
100+
construction jobs on a shovel-ready $60M build
+$1.54M
projected new annual City revenue from Phase 2
$4.15M
combined annual run-rate to the City at full Phase 1 + Phase 2 operation
~850
total Coachella Valley jobs supported at full operation
$400M
five-year combined regional economic impact (2028–2032)
Already committed

$80M invested. $400M over five years.

This is not a speculative proposal. C4 has already invested over $80 million in the campus — including $10 million on Phase 2 site improvements, utilities, and infrastructure — in good-faith reliance on the City's 2017 approval of the complete two-phase project.

Every dollar already spent was committed on the promise that Phase 2 would be allowed to complete.

Rendering of completed Building 2 sealed metal elevation
Every day of delay has a number

Shovel-ready — and waiting

Construction drawings were submitted for plan check roughly two years ago. Every day Building 2 stays idle is local payroll and city revenue that never gets realized.

Cost of every additional day
$15,432
in lost local payroll + City revenue, every single day Building 2 stays idle
$11,213 local payroll · $4,219 City revenue
Per month in lost payroll + City revenue$470K
Per year in lost local economic contribution$5.6M
Permanent local jobs not yet created85
Construction jobs deferred100+
A documented history of acting in good faith

Nine years of partnership with the City

September 2017

CUP approved

Planning Commission approves CUP 16-013 with full CEQA / Mitigated Negative Declaration.

April 2019

City-approved grading

Engineering Department approves the Final Grading Plan — 315 spaces built as directed by City staff.

2024–2025

Building 1 live

325,000 SF reaches full operation; roughly 270 jobs; monthly City taxes begin flowing.

2026

Staff-requested amendment

City staff requests a CUP amendment to the previously approved permit ahead of Building 2 construction.

Today

Ready to activate

Building 2 is shovel-ready. Approval unlocks 85 jobs, $60M in investment, and new City revenue.

Second Amendment to CUP No. 16-013

Smaller. Lower. Sealed. Ready.

Building 2 completes a project the City approved in 2017 — with improved materials, a reduced footprint, and best-in-class odor containment.

No new footprint
A reduction of 300 SF — nothing the 2017 CEQA review didn't study.
85 new local jobs
Plus 100+ construction jobs and a $60M private investment.
+$1.54M / year
New City revenue, on top of the taxes paid every month today.
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